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WARC Media Awards 2020: Grand Prix!

Awards

16 December 2020

to motivate change in Japan’s traditional job-hunting practice. Job-Hunting in Sneakers encouraged companies to be more flexible on interview uniforms, and allow students to wear sneakers instead of the typical uncomfortable leather shoes.

It was widely covered by the press, and the campaign achieved its KPIs and purchase intent among the target audience.

The results are in…

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