WE ARE THE BRAND PARTNER

BBDO’s mantra is “The Work, The Work, The Work,” meaning we commit to developing the world’s most creative compelling content. That does not mean aiming at just producing sleek and artistic creative works for the sake of winning awards; rather it is aimed at achieving better sales results and the KPIs of clients through “real” campaigns.

We believe these better results and growth of clients’ business will directly and indirectly result in the growth of the agency through expanded assignments from our existing clients and new business prospects.

This clear objective articulates how our agency would like to be perceived by our clients and the industry.

“The Most Effective Creative Agency in Japan” is our desired positioning. This has nothing to do with the size of the campaign budget or the size of agency itself. What matters is that we maximize the ROI of our clients through great Creativity.

Consumers are changing and what used to work before may no longer be the case, which means traditional tactics may not generate the same results. The changes in consumers’ behavior with regard to how they consume media, how they experience the brands and how they shop and ultimately purchase, give both client and agency the opportunity to take advantage of these changes and become the first to leverage it to our benefit.

Our role for clients is to be the Change Agent that brands needed in order to succeed. Consumer behavior has been changing rapidly, which has resulted in brands taking a good look at their business to see if there are gaps in their marketing efforts – from manufacturing or service value chains, to R&D, to merchandising and CRM. BBDO sought to position itself as the best brand and creative agency in Japan, an agency that can assist brands in transforming their current communications model into something more seamless and agile, disseminating meaningful and memorable messages across multiple channels and platforms, delivered to the right people and the right time, with more creativity than ever before. We positioned ourselves as the lead integrator to be the change agent, to plan and lead collaboration across the client’s functions and different agencies.

Another big task for us is Delivering New, Innovative Solutions. Transforming communication models can often expose the need to realign existing functions and at the same time indicate the functions lacking. We decided to invest in critical functions, such as e-commerce, social relationship, retail service, and production studio, to boost our own in-house capability in order to optimize communications and create opportunities for our own business.