Our Bring Back The Idols campaign for Snickers (Mars) won a Silver WARC Award in the Social Strategy category, as well as a Gold award in the Food category and a Bronze award in the Brand Experience category at the APAC Effie Awards.
It was a successful and highly-tweeted campaign in which we leveraged anime idols to attract and activate the target audience: young Japanese men – who are hungry to be acknowledged by their favorite idols. Utilizing Snickers’ global slogan “You’re Not You When You’re Hungry”, we transformed the idols in grotesque ways and encouraged people to “feed” them Snickers via Twitter to help them go back to normal.
—————————————————–
Our Job-Hunting in Sneakers campaign for Band-Aid (Johnson & Johnson) won a Silver WARC Award in the Effective Social Strategy category.
With Band-Aid, we created provocative messaging to motivate change in Japan’s traditional job-hunting practice, which forces students to wear uncomfortable shoes that often cause blisters in their feet. The campaign encouraged companies to understand this struggle and allow students to wear sneakers to interviews.
It was widely covered by press and highly appreciated by the targeted young audience, resulting in growing brand preference indexes for Band-Aid and a sales hike even with a limited budget.
Announcement APAC Effie 2020 Gold Awards below: