You might remember your time job hunting as a recent grad. Having to wear heeled shoes or those uncomfortable dress shoes, we might’ve never questioned why we’re doing this.
But isn’t it counter-intuitive to go job-hunting in painful shoes?
For the Band-Aid, Kizupowerpad campaign we ran a campaign that questions this social convention. We created an ad targeted towards not only fresh-grads but also firms that would potentially be hiring these new grads. The results of this Sunikatsu movement were astounding.
Not only did this raise a heated discussion online, this impactful Band-Aid Sunikatsu campaign was mentioned in the prestigious Sendenkaigi magazine!
The brand manager of Johnson & Johnson left a comment that they’ve received many positive reviews from the online community — including an increased sense of trust towards the brand and an overwhelming amount of praise for advocating for a pain free jobhunting experience despite it limiting the use of their own product.
This marks our second campaign mentioned by the Sendenkaigi magazine in the past month. What an impressive accomplishment!
For more please visit: https://mag.sendenkaigi.com/senden/201906/editors-pick/016242.php