Our Executive Creative Director, Masaki Honda, held a session outlining his review of this year’s Cannes winners, and gave some guidance on how to win an elusive Gold Lion.
Upon analyzing an extensive amount of award-winning strategy and creatives, he spotted a certain pattern and was able to categorize some significant themes:
- Social good to activism
- Real Stories
Here’s one video to check out for yourself: Congratulations to BBDO Melbourne by the way for making this! Below is the link for Airbnb, Until We Belong campaign.