Onomichi is a small city that is located in Japan’s western Hiroshima prefecture. They have struggled against the slow growth in tourist numbers nowadays.
We developed “Cat street view” a Digital map like Google Street View, it is a service that introduces Onomichi from the perspective of cats (from a height of 15cm above the ground) through a narrow alley or sometimes even from under cars.
After the launch, it was broadcast by 409 media outlets (: equated to an advertising cost of $8.0 million.) and the number of visitors to Onomichi rose over 20% compared with the previous year.
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