Last night BBDO won Network of the Year at Adfest 2016. This means that currently BBDO Asia Pacific is the top performing creative network at Cannes, Spikes, AME’s and Adfest as well as being Agency of the Year for Campaign Magazine and the top Network according to its Report Card rankings. This is a grand slam of sorts that has not been achieved by any Creative Network before.
We won at Adfest because we had the best work, across many categories (note we did not win film so we lay that assumption about BBDO to rest….although we come back and win it next year) and critically we did so across every part of our region. Our wins came in Print, Promo, Branded Content, Design, Direct, Effectiveness, For Humanity, Innovation, Interactive, Media, Mobile, Press and Outdoor.
We won 39 awards across 9 agencies.