The desire to explore what lies beyond the limits of the known is an experience that resides within many of us. The “Nanikore!” campaign by Emirates launched today captures the essence of this very feeling.
The campaign name roughly translates to “Wow!” or “What’s that!”, and the term “Kore” is a play on the word, “Collection”. It’s an expression commonly used by young women in Japan.
At the heart of Emirates Airline lies its’ premium service and the Middle Eastern heritage. Astonishingly, the airline services not only to the major hubs, but over 135 destinations to all seven continents. This makes it the perfect airline for those looking to collect discoveries around all corners of the world.
The campaign showcases several films & visuals of Dubai, Emirate’s flight cabin and various breathtaking destinations, all of them with a distinct item number to create the “NaniKore! Collection”.
Check out the website and the video below: https://www.emirates.com/jp/japanese/experience/seasonal-occasions/joshitabi/