According to the research conducted in 2016, the average lifespan of house cats in Japan is 15.04 years and this number has been increasing in the past five years. It is also found out that more than 40% of cat owners in Japan live with senior cats aged over 7 years. Japan is known for the highest life expectancy, and this can be applied to house cats.
On September 11, BBDO JAPAN, on behalf of Mars Japan’s Kal Kan, released a new online documentary film, “KAL KAN VOICE DELIVERY” to commemorate Respect for the Aged Day, and to celebrate Japan’s longevity by showing the bond cultivated between a senior cat and his owner.
The main character of the film is a 10-year-old senior cat named Ku-chan, who was separated from his owner, Ono-san, two years ago after Ono-san has been hospitalized. Ku-chan was sent to the owner’s acquaintance’s house, far from where he used to live.
Four years ago, a scientific research conducted by the University of Tokyo revealed that cats can differentiate the owner’s voice from others. Although a Japanese proverb says, “A cat will forget three years of kindness in three days,” does Ku-chan still recognize Ono-san’s voice after two years? We decided to try an experiment to prove the research result.
In the beginning of the film, Ono-san says anxiously, “It’s been two years since we were separated. I hope Ku-chan still remembers me…”
Later, Ku-chan hears four different human voices from a speaker sent to his house. He first hears three different voices from people he has never met. Lastly, Ono-san calls his name…
Does Ku-chan react to Ono-san’s voice!?
Let’s see the result ↓↓